On my trip to Indiana on Thursday afternoon, I saw a billboard along the highway that said something to the effect of the following:
“Being a dad, life’s highest rank.”
While I have no problem with promoting the importance of being a good parent, this billboard left out half the equation – being a mom easily holds an equal (if not greater) ranking in the raising and nurturing of a child.
I did not get a chance to see who ran the advertisement, though my guess is that it was a military or quasi-military organization because the father was in his uniform and it’s reference to rank. Given that approximately two million women are serving our nation right now at home and overseas, the billboard’s message seemed woefully short-sighted and downright sexist to me.
Rick Brown
