I saw an intriguing sign along the road yesterday that posed an important question. It said,
“Isn’t self service the same as no service?”
Frankly, I would have to agree with point being made by the sign. In our cocooned world, customer service is one of those little things that too often gets overlooked.
Personally, I believe good customer service is a key component for any organization to be successful over the long term. It doesn’t matter if it is provided face to face or virtually, consumers will not return if they have a bad experience.
Any organization must keep its customers and/or clients at the forefront or tisk becoming footnotes to history.