In the community where I live, the primary local waste hauler offers residents who utilize their weekly curbside garbage pick-up service free curbside recycling every other week. This is a very nice and convenient option that includes items such as newspapers, boxboard, cardboard, #1 and #2 plastic, magazines, metal, and office paper/mail. The items do not have to be sorted which makes it even easier.
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The free recycling option has been offered for more than three years now. After rapid growth early on, the participation rate leveled off around 55 percent. The rate has not budged to any extent for more than two years.The participation data leaves me perplexed and a tad frustrated. Why in world when you are offered free recycling would you not bother taking advantage of it? I have a few theories and then a suggested solution.
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Theory 1: Some people just don’t care. Might as well face the fact that there is a certain segment of the population who has no interest (for whatever reason) in participating in recycling efforts. Either they find it to be a pain in the butt to save items for two weeks, they feel they do not have the storage space, or they are just plain old stubborn sticks in the mud.
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Theory 2: Lack of awareness. No matter how much you blitz the public with advertisements and announcements, there is always a proportion of the population that either does not hear about the program, does not read the fliers, or are new to the area. Spreading the news through realtors is one way to notify newcomers. Short of employing Vulcan mind-meld techniques, I am not sure how to address the someone’s general obliviousness to announcements.
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Theory 3: Trust. Some people just cannot believe that there is a service being offered for free. They think there has to be some kind of catch or gotcha in the fine print and they are not going to get hooked into a perceived ruse. Hey folks, it is not a joke or a ruse. Trust me, I drink Dr. Pepper.
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Short of the community mandating participation in recycling, my suggestion for increasing participation in the free curbside recycling service is to charge those who do not participate a higher monthly fee for regular garbage pick-up than those who do participate in the curbside recycling program. Since those people who are not participating are adding more to the waste stream and using up valuable landfill space at a quicker pace, they should have to pay extra for doing so.
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